Market Share by Top Websites

1 GroupM Server is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 Cobalt Group has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Automotive Industry, Business & Industry and 47 other categories.

2 GroupM Server is leading in Arts & Entertainment, People & Society, Internet & Telecom, Games and 36 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, United Kingdom and 28 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, Mexico and 9 other countries.