Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Cobalt Group is leading in Top 1M Sites.

Websites Categories

1 Cobalt Group has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 47 other categories.

2 GroupM Server is leading in Arts & Entertainment, People & Society, Internet & Telecom, Food & Drink and 42 other categories.

Geography

1 GroupM Server is leading in most countries, including Germany, Poland, Denmark, Great Britain and 38 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, Mexico and 13 other countries.