Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 Cobalt Group has better usage coverage in more websites categories. Including Vehicles, Finance, Adult, Arts & Entertainment and 11 other categories.

2 GroupM Server is leading in Computers Electronics & Technology, Games and Home & Garden.


1 Cobalt Group is leading in most countries, including United States, Pakistan, India, Canada and 17 other countries.

2 GroupM Server is leading in Poland, Germany, France, Denmark and 8 other countries.