Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Computer & Electronics and 109 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 23 other categories.

Geography

1 Integral Ad Science is leading in most countries, including Italy, United Kingdom, Taiwan, France and 72 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, Mexico and 6 other countries.