Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Computer & Electronics and 103 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 25 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United Kingdom, France, Poland, Brazil and 63 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, Pakistan and 5 other countries.