Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Computer & Electronics and 112 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 25 other categories.

Geography

1 Integral Ad Science is leading in most countries, including Taiwan, France, United Kingdom, Czech Republic and 70 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, New Zealand and 8 other countries.