Market Share by Top Websites

1 Lijit is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 222 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Automotive Industry and Car Rentals.


1 Lijit is leading in most countries, including United States, France, Italy, Spain and 165 other countries.

2 Cobalt Group is leading in Bhutan.