Market Share by Top Websites

1 Lijit is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 135 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Automotive Industry, Makes & Models and 12 other categories.


1 Lijit is leading in most countries, including India, Germany, United Kingdom, Russia and 58 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, Mexico and 4 other countries.