Cobalt Group is leading in Top 100K Sites and Top 1M Sites.
Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 146 other categories.
Cobalt Group is leading in Autos & Vehicles, Car Buying, Automotive Industry, Makes & Models and 13 other categories.
Lijit is leading in most countries, including United Kingdom, India, Indonesia, Russia and 65 other countries.
Cobalt Group is leading in United States, Canada, Australia, Mexico and 5 other countries.