Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Lifestyle, Health, Sports, E-commerce & Shopping and 14 other categories.

2 Cobalt Group is leading in Vehicles, Computers Electronics & Technology, Finance and Gambling.

Geography

1 Mercent is leading in most countries, including India, Pakistan, Indonesia, Russia and 35 other countries.

2 Cobalt Group is leading in United States, Canada, China, Saudi Arabia and 7 other countries.