Market Share by Top Websites

1 Cobalt Group is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Merchenta is clearly lagging behind, losing to Cobalt Group in all segments.

Websites Categories

1 Cobalt Group has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 75 other categories.

2 Merchenta is leading in Clothing, Consumer Electronics, Products & Shopping, Publications and one other category.


1 Cobalt Group is leading in most countries, including United States, Canada, Australia, Mexico and 13 other countries.

2 Merchenta is leading in United Kingdom, France, Colombia, Malaysia and 4 other countries.