Market Share by Top Websites

1 Cobalt Group is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Cobalt Group in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Computer & Electronics and 83 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 37 other categories.

Geography

1 MSN Ads is leading in most countries, including India, Brazil, Taiwan, Indonesia and 31 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, Mexico and 13 other countries.