Market Share by Top Websites

1 Cobalt Group is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Cobalt Group in all segments.

Websites Categories

1 Cobalt Group has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Automotive Industry, Business & Industry and 67 other categories.

2 Open AdExchange is leading in Real Estate, Newspapers, Clothing, Office Products and 3 other categories.

Geography

1 Cobalt Group is leading in most countries, including United States, Canada, Australia, Mexico and 16 other countries.

2 Open AdExchange is leading in Denmark, Sweden and United Kingdom.