Market Share by Top Websites

1 Cobalt Group is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Cobalt Group in all segments.

Websites Categories

1 Cobalt Group has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 68 other categories.

2 Open AdExchange is leading in Newspapers, Sports, Office Products, Auctions and 5 other categories.

Geography

1 Cobalt Group is leading in most countries, including United States, Canada, Australia, Pakistan and 22 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Gibraltar and Faroe Islands.