Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 105 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Automotive Industry, Makes & Models and 20 other categories.


1 Platform161 is leading in most countries, including Netherlands, Sweden, Turkey, Germany and 48 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, Mexico and 15 other countries.