Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Health and 88 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 25 other categories.

Geography

1 PointRoll is leading in most countries, including Russia, Spain, Brazil, United Kingdom and 29 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, India and 17 other countries.