Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 Popin has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Magazines & E-Zines and 64 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 45 other categories.

Geography

1 Popin is leading in most countries, including Taiwan, Japan, Hong Kong, South Korea and 31 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, Mexico and 20 other countries.