Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 Cobalt Group has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 55 other categories.

2 Popin is leading in News & Media, Marketing & Advertising, Celebrities & Entertainment News, Health and 33 other categories.


1 Popin is leading in most countries, including Taiwan, Japan, Hong Kong, United Kingdom and 28 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, Mexico and 7 other countries.