Market Share by Top Websites

1 Simply is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to Simply in all segments.

Websites Categories

1 Simply has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Sports and 88 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 28 other categories.


1 Simply is leading in most countries, including Italy, Spain, France, Germany and 36 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, Mexico and 8 other countries.