Market Share by Top Websites

1 Specific Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 122 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Automotive Industry, Makes & Models and 16 other categories.

Geography

1 Specific Media is leading in most countries, including United Kingdom, Denmark, Spain, France and 54 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, Pakistan and 10 other countries.