1
Specific Media is leading in Top 100K Sites and Top 1M Sites.
2
In terms of market share, Cobalt Group is clearly lagging behind, losing to Specific Media in all segments.
1
Specific Media has better usage coverage in more websites categories. Including Lifestyle, Computers Electronics & Technology, Science & Education, E-commerce & Shopping and 14 other categories.
2
Cobalt Group is leading in Vehicles, Adult, News & Media and Pets & Animals.
1
Specific Media is leading in most countries, including Spain, United Kingdom, Portugal, France and 28 other countries.
2
Cobalt Group is leading in United States, Pakistan, India, Canada and 11 other countries.