Market Share by Top Websites

1 Cobalt Group is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, StackAdapt is clearly lagging behind, losing to Cobalt Group in all segments.

Websites Categories

1 Cobalt Group has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 72 other categories.

2 StackAdapt is leading in Health, Clothing, Cycling & Biking, Social Network and 6 other categories.


1 Cobalt Group is leading in most countries, including United States, Canada, Australia, Mexico and 14 other countries.

2 StackAdapt is leading in United Arab Emirates, Brazil, Egypt, Viet Nam and 3 other countries.