Market Share by Top Websites

1 SwitchAds is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to SwitchAds in all segments.

Websites Categories

1 SwitchAds has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, Sports and 67 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 41 other categories.

Geography

1 SwitchAds is leading in most countries, including United Kingdom, Bulgaria, Germany, Russia and 58 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, Mexico and 5 other countries.