Market Share by Top Websites

1 Teads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to Teads in all segments.

Websites Categories

1 Teads has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Sports and 134 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 15 other categories.


1 Teads is leading in most countries, including Italy, France, United Kingdom, Mexico and 98 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, New Zealand and 2 other countries.