Market Share by Top Websites

1 Cobalt Group is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Total Media is clearly lagging behind, losing to Cobalt Group in all segments.

Websites Categories

1 Cobalt Group has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 65 other categories.

2 Total Media is leading in People & Society, Religion & Spirituality, News & Media, Career & Education and 20 other categories.

Geography

1 Cobalt Group is leading in most countries, including United States, Canada, Australia, Mexico and 18 other countries.

2 Total Media is leading in Israel, United Kingdom, Algeria, Ethiopia and 3 other countries.