Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, News & Media and 118 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 17 other categories.


1 TripleLift is leading in most countries, including United States, United Kingdom, Italy, India and 39 other countries.

2 Cobalt Group is leading in Canada, Australia, Mexico, Venezuela and 13 other countries.