Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Travel and 174 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Automotive Industry, Car Rentals and 5 other categories.


1 Turn is leading in most countries, including United States, United Kingdom, Italy, Japan and 107 other countries.

2 Cobalt Group hasn't got a lead over Turn in any country.