Market Share by Top Websites

1 YuMe is leading in Top 100K Sites.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 63 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 37 other categories.

Geography

1 YuMe is leading in most countries, including Spain, Sweden, France, India and 25 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, Pakistan and 12 other countries.