1
YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Cobalt Group is clearly lagging behind, losing to YuMe in all segments.
1
YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Chats & Forums and 173 other categories.
2
Cobalt Group is leading in Autos & Vehicles, Car Buying, Automotive Industry, Makes & Models and 3 other categories.
1
YuMe is leading in most countries, including France, United States, Mexico, Spain and 155 other countries.
2
Cobalt Group is leading in Australia, Pakistan and Belize.