Cobalt Group is leading in Top 100K Sites and Top 1M Sites.
YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 62 other categories.
Cobalt Group is leading in Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 35 other categories.
YuMe is leading in most countries, including Spain, Sweden, France, United Kingdom and 28 other countries.
Cobalt Group is leading in United States, Canada, Australia, Mexico and 12 other countries.