Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 159 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Automotive Industry, Makes & Models and 4 other categories.

Geography

1 YuMe is leading in most countries, including France, United States, Spain, Italy and 108 other countries.

2 Cobalt Group is leading in Canada, Australia, New Zealand, Turks Islands and 3 other countries.