Market Share by Top Websites

1 DSMM Advantage is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Collarity is clearly lagging behind, losing to DSMM Advantage in all segments.

Websites Categories

1 DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Internet & Telecom and 46 other categories.

2 Collarity is leading in Arts & Entertainment, People & Society, TV & Video, Cooking & Recipes and 6 other categories.

Geography

1 DSMM Advantage is leading in most countries, including United States, Canada, United Kingdom, Japan and 10 other countries.

2 Collarity is leading in Mexico, Israel, Netherlands, Turkey and one other country.