Market Share by Top Websites

1 Experian Marketing Services is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Collarity is clearly lagging behind, losing to Experian Marketing Services in all segments.

Websites Categories

1 Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, Business & Industry and 30 other categories.

2 Collarity is leading in TV & Video, Pets & Animals, Pets, Science and 11 other categories.

Geography

1 Experian Marketing Services is leading in most countries, including United States, Japan, United Kingdom, Canada and 11 other countries.

2 Collarity is leading in Mexico, Israel, Russia, China and one other country.