Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Collarity is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 i-Behavior has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Health, News & Media and 26 other categories.

2 Collarity is leading in People & Society, Celebrities & Entertainment News, Social Sciences, Science and 6 other categories.


1 i-Behavior is leading in most countries, including Brazil, United States, Denmark, United Kingdom and 22 other countries.

2 Collarity is leading in Mexico, Israel, Indonesia and Saudi Arabia.