Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Collarity is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 i-Behavior has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 23 other categories.

2 Collarity is leading in TV & Video, People & Society, Online Marketing, Cooking & Recipes and 2 other categories.

Geography

1 i-Behavior is leading in most countries, including United States, Brazil, United Kingdom, Poland and 26 other countries.

2 Collarity is leading in Nigeria.