Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Collarity is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 37 other categories.

2 Collarity is leading in People & Society, Arts & Entertainment, TV & Video, Internet & Telecom and 10 other categories.

Geography

1 MerchantAdvantage is leading in most countries, including United States, United Kingdom, Russia, Canada and 9 other countries.

2 Collarity is leading in Mexico, Israel, Brazil, Taiwan and one other country.