Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Collarity is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 36 other categories.

2 Collarity is leading in Arts & Entertainment, People & Society, TV & Video, Internet & Telecom and 10 other categories.

Geography

1 MerchantAdvantage is leading in most countries, including United States, United Kingdom, Brazil, Spain and 15 other countries.

2 Collarity is leading in Mexico, Israel and Philippines.