Market Share by Top Websites

1 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Collarity is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 37 other categories.

2 Collarity is leading in Arts & Entertainment, TV & Video, Internet & Telecom, Cooking & Recipes and 4 other categories.

Geography

1 MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Germany and 9 other countries.

2 Collarity is leading in Mexico, Philippines, Georgia, Netherlands and one other country.