Market Share by Top Websites

1 Proclivity is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Collarity is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Sports, Football, Health, Medicine and 26 other categories.

2 Collarity is leading in People & Society, TV & Video, Science, Social Sciences and 11 other categories.


1 Proclivity is leading in most countries, including United States, United Kingdom, Germany, China and 4 other countries.

2 Collarity is leading in Mexico, Israel, Indonesia, Philippines and 3 other countries.