Market Share by Top Websites

1 Proclivity is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Collarity is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Health, Sports, Football, Medicine and 31 other categories.

2 Collarity is leading in People & Society, TV & Video, Online Marketing, Video Games and 11 other categories.

Geography

1 Proclivity is leading in most countries, including United States, United Kingdom, Germany, Turkey and 5 other countries.

2 Collarity is leading in Mexico, Israel and Poland.