Market Share by Top Websites

1 Proclivity is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Collarity is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Health, Sports, Football, Medicine and 27 other categories.

2 Collarity is leading in People & Society, TV & Video, Career & Education, Education and 8 other categories.

Geography

1 Proclivity is leading in most countries, including United States, United Kingdom, Germany, Italy and 8 other countries.

2 Collarity is leading in Mexico, Israel, Spain and Brazil.