In terms of market share, comOn Group is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 30 other categories.
comOn Group is leading in Movies.
Open AdExchange is leading in most countries, including Denmark, United States, Sweden, Italy and one other country.
comOn Group is leading in Korea Republic, Mexico and Portugal.