Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Complex Media Network is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Complex Media Network has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Business & Industry and 61 other categories.

2 DoubleClick AdExchange is leading in Travel, News & Media, Tourism, Accommodation & Hotels and 35 other categories.

Geography

1 Complex Media Network is leading in most countries, including United States, United Kingdom, Brazil, Russia and 40 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Netherlands and 19 other countries.