Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Complex Media Network is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Business & Industry, Food & Drink, Autos & Vehicles and 116 other categories.

2 Complex Media Network is leading in Arts & Entertainment, People & Society, Music & Audio, Adult and 18 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, Italy, India, Germany and 69 other countries.

2 Complex Media Network is leading in Indonesia, Romania, South Africa, Croatia and 13 other countries.