Market Share by Top Websites

1 comScore ScorecardResearch is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Google Analytics Enhanced Ecommerce is clearly lagging behind, losing to comScore ScorecardResearch in all segments.

Websites Categories

1 comScore ScorecardResearch has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Adult, Lifestyle and 18 other categories.

2 Google Analytics Enhanced Ecommerce is leading in E-commerce & Shopping and Heavy Industry & Engineering.

Geography

1 comScore ScorecardResearch is leading in most countries, including United States, Russia, United Kingdom, Canada and 149 other countries.

2 Google Analytics Enhanced Ecommerce is leading in Poland, Czech Republic, Argentina, Hungary and 5 other countries.