Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Connatix is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Business & Industry, Tourism and 50 other categories.

2 Connatix is leading in Arts & Entertainment, Shopping, Celebrities & Entertainment News, Humor and 42 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, China, Turkey, Spain and 30 other countries.

2 Connatix is leading in United States, Israel, United Kingdom, India and 8 other countries.