Market Share by Top Websites

1 Connatix is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick AdExchange is clearly lagging behind, losing to Connatix in all segments.

Websites Categories

1 Connatix has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Sports, Business & Industry and 106 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Health, Accommodation & Hotels and 19 other categories.

Geography

1 Connatix is leading in most countries, including United States, Russia, Brazil, Mexico and 92 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Netherlands, Singapore and 6 other countries.