Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Connatix is leading in Top 1M Sites.

Websites Categories

1 Connatix has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Sports, Food & Drink and 47 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Business & Industry and 35 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, China, Turkey, United Kingdom and 30 other countries.

2 Connatix is leading in United States, Israel, Italy, Ukraine and 12 other countries.