Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Connatix is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Connatix has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Sports and 47 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Business & Industry, Tourism and 47 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, China, Turkey, France and 25 other countries.

2 Connatix is leading in United States, Israel, Brazil, Spain and 16 other countries.