Market Share by Top Websites

1 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Connextra is clearly lagging behind, losing to Google Publisher Tag in all segments.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 238 other categories.

2 Connextra is leading in Gambling, Sports, Poker and Bingo.

Geography

1 Google Publisher Tag is leading in most countries, including United States, Russia, France, Japan and 208 other countries.

2 Connextra hasn't got a lead over Google Publisher Tag in any country.