Market Share by Top Websites

1 Connextra is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Connextra in all segments.

Websites Categories

1 Connextra has better usage coverage in more websites categories. Including Gambling, Sports, Sports, People & Society and 68 other categories.

2 Microsoft adCenter Conversion is leading in Business & Industry, Health, Computer & Electronics, Software and 57 other categories.

Geography

1 Connextra is leading in most countries, including United Kingdom, Russia, Greece, Spain and 72 other countries.

2 Microsoft adCenter Conversion is leading in United States, France, Cyprus, Barbados and 2 other countries.