Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Connextra is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 191 other categories.

2 Connextra is leading in Gambling, Sports, Sports, Soccer and 12 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Italy, United Kingdom and 164 other countries.

2 Connextra is leading in Greece, Portugal, Czech Republic, Timor-leste and 5 other countries.