Market Share by Top Websites

1 Connextra is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Connextra in all segments.

Websites Categories

1 Connextra has better usage coverage in more websites categories. Including Gambling, Sports, Sports, People & Society and 98 other categories.

2 Open AdExchange is leading in Office Products, Consumer Electronics, Clothing, Astronomy and 4 other categories.

Geography

1 Connextra is leading in most countries, including United Kingdom, United States, Romania, Russia and 71 other countries.

2 Open AdExchange is leading in Denmark.