Market Share by Top Websites

1 Connextra is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Total Media is clearly lagging behind, losing to Connextra in all segments.

Websites Categories

1 Connextra has better usage coverage in more websites categories. Including Gambling, Sports, Sports, People & Society and 94 other categories.

2 Total Media is leading in Gay, Lesbian, & Bisexual, Education, Business Services, Food & Drink and 15 other categories.

Geography

1 Connextra is leading in most countries, including United Kingdom, Spain, Greece, Portugal and 79 other countries.

2 Total Media is leading in Israel, Montenegro and Egypt.