Market Share by Top Websites

1 Connextra is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to Connextra in all segments.

Websites Categories

1 Connextra has better usage coverage in more websites categories. Including Gambling, Sports, Sports, People & Society and 78 other categories.

2 YuMe is leading in Music & Audio, Career & Education, Photography, Education and 39 other categories.

Geography

1 Connextra is leading in most countries, including United Kingdom, Russia, Poland, Germany and 62 other countries.

2 YuMe is leading in Spain, Sweden, Mexico, Colombia and 13 other countries.