Contango SmartWrapper

1 websites

Contango SmartWrapper is free to use

http://contango.technorati.com/smartwrapper/

With Contango’s SmartWrapper technology, publishers now have a tool built for their needs to manage and maximize header bidding partnerships leading to higher revenues while avoiding the pitfalls.

VS

Criteo header bidding
4,434 websites

Criteo header bidding is free to use

http://www.criteo.com

Header bidding by Criteo

Market Share by Top Websites

1 Criteo header bidding is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Contango SmartWrapper is clearly lagging behind, losing to Criteo header bidding in all segments.

Websites Categories

1 Criteo header bidding has better usage coverage in more websites categories. Including News & Media, Business & Consumer Services, E-commerce & Shopping, Vehicles and 20 other categories.

2 Contango SmartWrapper hasn't got a lead over Criteo header bidding in any websites category.

Geography

1 Criteo header bidding is leading in most countries, including Russia, Hungary, Italy, United States and 61 other countries.

2 Contango SmartWrapper hasn't got a lead over Criteo header bidding in any country.