Market Share by Top Websites

1 Criteo header bidding is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Contango SmartWrapper is clearly lagging behind, losing to Criteo header bidding in all segments.

Websites Categories

1 Criteo header bidding has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 192 other categories.

2 Contango SmartWrapper hasn't got a lead over Criteo header bidding in any websites category.


1 Criteo header bidding is leading in most countries, including France, Germany, Italy, Russia and 158 other countries.

2 Contango SmartWrapper is leading in Barbados.