Market Share by Top Websites

1 Criteo header bidding is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Contango SmartWrapper is clearly lagging behind, losing to Criteo header bidding in all segments.

Websites Categories

1 Criteo header bidding has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Music & Audio, People & Society and 135 other categories.

2 Contango SmartWrapper is leading in Basketball, Fantasy Sports and Programming.

Geography

1 Criteo header bidding is leading in most countries, including France, Russia, Poland, Brazil and 142 other countries.

2 Contango SmartWrapper is leading in Hungary, Cambodia and Trinidad and Tobago.