Market Share by Top Websites

1 Sovrn Header Bidding is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Contango SmartWrapper is clearly lagging behind, losing to Sovrn Header Bidding in all segments.

Websites Categories

1 Sovrn Header Bidding has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, People & Society and 160 other categories.

2 Contango SmartWrapper hasn't got a lead over Sovrn Header Bidding in any websites category.


1 Sovrn Header Bidding is leading in most countries, including United States, France, United Kingdom, Canada and 73 other countries.

2 Contango SmartWrapper is leading in Hungary, Norway, Cambodia, Trinidad and Tobago and 2 other countries.