Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conteaxe is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Conteaxe has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 108 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Sports, Tourism and 30 other categories.

Geography

1 Conteaxe is leading in most countries, including Germany, Switzerland, France, Timor-leste and 39 other countries.

2 DoubleClick AdExchange is leading in United States, Austria, China, Turkey and 33 other countries.