Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conteaxe is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Conteaxe has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 123 other categories.

2 DoubleClick AdExchange is leading in News & Media, Accommodation & Hotels, Newspapers, Airlines & Airports and 2 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Spain and 24 other countries.

2 Conteaxe is leading in Germany, Austria, Switzerland, France and 21 other countries.