Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conteaxe is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Conteaxe has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Business & Industry, Arts & Entertainment and 52 other categories.

2 DoubleClick AdExchange is leading in Travel, News & Media, Sports, Tourism and 35 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Netherlands, Turkey and 35 other countries.

2 Conteaxe is leading in Germany, Austria, Switzerland, Russia and 8 other countries.