Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conteaxe is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Conteaxe has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 50 other categories.

2 DoubleClick AdExchange is leading in Travel, News & Media, Tourism, Sports and 40 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Netherlands, Turkey and 34 other countries.

2 Conteaxe is leading in Germany, Austria, France, Switzerland and 13 other countries.