Market Share by Top Websites

1 Polar is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Content.ad is clearly lagging behind, losing to Polar in all segments.

Websites Categories

1 Content.ad has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Health, Science & Education and 12 other categories.

2 Polar is leading in News & Media, Business & Consumer Services, Lifestyle, Finance and one other category.

Geography

1 Content.ad is leading in most countries, including United States, India, Russia, Canada and 58 other countries.

2 Polar is leading in United Kingdom, Australia, South Africa, Denmark and 6 other countries.