Market Share by Top Websites

1 Taboola Publisher is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, is clearly lagging behind, losing to Taboola Publisher in all segments.

Websites Categories

1 Taboola Publisher has better usage coverage in more websites categories. Including News & Media, Health, Sports, Computers Electronics & Technology and 13 other categories.

2 is leading in Arts & Entertainment, Community & Society, Hobbies & Leisure, Home & Garden and one other category.


1 is leading in most countries, including United States, India, Russia, Canada and 49 other countries.

2 Taboola Publisher is leading in Germany, Brazil, Italy, United Kingdom and 34 other countries.