1
Taboola Publisher is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Content.ad is clearly lagging behind, losing to Taboola Publisher in all segments.
1
Taboola Publisher has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Health, Sports and 17 other categories.
2
Content.ad is leading in Home & Garden and Lifestyle.
1
Taboola Publisher is leading in most countries, including United States, Brazil, Germany, United Kingdom and 40 other countries.
2
Content.ad is leading in Russia, Canada, Singapore, Ukraine and 30 other countries.