Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ContentClick is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 140 other categories.

2 ContentClick is leading in Soccer, Gay, Lesbian, & Bisexual, Beauty & Fitness, Fitness and 13 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 53 other countries.

2 ContentClick is leading in United Kingdom, United States, India, Ireland and 16 other countries.