Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ContentClick is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 ContentClick has better usage coverage in more websites categories. Including Sports, News & Media, Soccer, Music & Audio and 50 other categories.

2 GroupM Server is leading in Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 46 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Italy and 22 other countries.

2 ContentClick is leading in United Kingdom, United States, Russia, Ireland and 19 other countries.