Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, ContentClick is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 ContentClick has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, Community & Society, Adult and 6 other categories.

2 GroupM Server is leading in Computers Electronics & Technology, Games, Vehicles, Hobbies & Leisure and one other category.

Geography

1 GroupM Server is leading in most countries, including Poland, United States, Germany, France and 17 other countries.

2 ContentClick is leading in United Kingdom, Bulgaria, Cyprus, Greece and 4 other countries.