Market Share by Top Websites

1 HOTWords is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ContentClick is clearly lagging behind, losing to HOTWords in all segments.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 150 other categories.

2 ContentClick is leading in Football, Nursery & Playroom, Boxing, Genealogy and 3 other categories.


1 HOTWords is leading in most countries, including Brazil, Mexico, Spain, Colombia and 62 other countries.

2 ContentClick is leading in United Kingdom, India, Ireland, Australia and 8 other countries.