Market Share by Top Websites

1 HOTWords is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ContentClick is clearly lagging behind, losing to HOTWords in all segments.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 151 other categories.

2 ContentClick is leading in Magazines & E-Zines, Football, Nursery & Playroom, Sports and 7 other categories.

Geography

1 HOTWords is leading in most countries, including Brazil, Mexico, Spain, Colombia and 65 other countries.

2 ContentClick is leading in United Kingdom, India, Ireland, South Africa and 13 other countries.