Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ContentClick is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 129 other categories.

2 ContentClick is leading in Humor, Beauty & Fitness, Gay, Lesbian, & Bisexual, Relationships & Dating and 16 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Montenegro, Italy, Netherlands and 86 other countries.

2 ContentClick is leading in Great Britain, Colombia, Bulgaria, Cambodia and 3 other countries.