ContentClick is leading in Top 100K Sites and Top 1M Sites.
ContentClick has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Sports, News & Media and 84 other categories.
LiftDNA hasn't got a lead over ContentClick in any websites category.
ContentClick is leading in most countries, including United Kingdom, United States, Russia, Ireland and 33 other countries.
LiftDNA is leading in Germany, Argentina, Norway and Romania.