ContentClick is leading in Top 100K Sites and Top 1M Sites.
ContentClick has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Sports, News & Media and 83 other categories.
LiftDNA hasn't got a lead over ContentClick in any websites category.
ContentClick is leading in most countries, including United Kingdom, United States, Germany, Russia and 26 other countries.
LiftDNA is leading in France, China, Kuwait, Barbados and 4 other countries.