Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ContentClick is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 ContentClick has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Sports, News & Media and 60 other categories.

2 Mercent is leading in Shopping, Business & Industry, Clothing, Health and 51 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, Netherlands, Brazil and 34 other countries.

2 ContentClick is leading in United Kingdom, Australia, Germany, India and 22 other countries.