ContentClick is leading in Top 100K Sites and Top 1M Sites.
ContentClick has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Sports, News & Media and 82 other categories.
Merchenta is leading in Shopping, Home & Garden, Consumer Electronics, Makes & Models and 4 other categories.
ContentClick is leading in most countries, including United Kingdom, United States, India, Russia and 34 other countries.
Merchenta is leading in China and Malaysia.