ContentClick is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 72 other categories.
ContentClick is leading in Arts & Entertainment, People & Society, Sports, News & Media and 45 other categories.
ContentClick is leading in most countries, including United Kingdom, India, Ireland, Switzerland and 31 other countries.
Microsoft adCenter Conversion is leading in United States, France, Russia, Bulgaria and 14 other countries.