ContentClick is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 76 other categories.
ContentClick is leading in Arts & Entertainment, People & Society, Sports, News & Media and 38 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, France, Canada, India and 19 other countries.
ContentClick is leading in United Kingdom, Russia, Australia, Ireland and 14 other countries.