ContentClick is leading in Top 100K Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 76 other categories.
ContentClick is leading in Arts & Entertainment, People & Society, Sports, News & Media and 38 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, Canada, France, China and 20 other countries.
ContentClick is leading in United Kingdom, Ireland, Russia, India and 18 other countries.