ContentClick is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 74 other categories.
ContentClick is leading in Arts & Entertainment, People & Society, Sports, News & Media and 43 other categories.
ContentClick is leading in most countries, including United Kingdom, India, Germany, Ireland and 28 other countries.
Microsoft adCenter Conversion is leading in United States, Canada, France, Russia and 22 other countries.