ContentClick is leading in Top 100K Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 76 other categories.
ContentClick is leading in Arts & Entertainment, People & Society, Sports, News & Media and 39 other categories.
ContentClick is leading in most countries, including United Kingdom, Brazil, Ireland, Italy and 23 other countries.
Microsoft adCenter Conversion is leading in United States, India, France, Canada and 17 other countries.