ContentClick is leading in Top 100K Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 75 other categories.
ContentClick is leading in Arts & Entertainment, People & Society, Sports, News & Media and 40 other categories.
ContentClick is leading in most countries, including Great Britain, India, Russia, Ireland and 32 other countries.
Microsoft adCenter Conversion is leading in United States, France, Canada, Australia and 18 other countries.