ContentClick is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 75 other categories.
ContentClick is leading in Arts & Entertainment, People & Society, Sports, News & Media and 40 other categories.
ContentClick is leading in most countries, including United Kingdom, Russia, India, Germany and 33 other countries.
Microsoft adCenter Conversion is leading in United States, France, Canada, Mexico and 18 other countries.