Market Share by Top Websites

1 ContentClick is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to ContentClick in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 68 other categories.

2 ContentClick is leading in Arts & Entertainment, People & Society, Sports, News & Media and 43 other categories.


1 Microsoft adCenter Conversion is leading in most countries, including United States, Canada, France, Mexico and 25 other countries.

2 ContentClick is leading in United Kingdom, Russia, India, Ireland and 21 other countries.