ContentClick is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 76 other categories.
ContentClick is leading in Arts & Entertainment, People & Society, Sports, News & Media and 41 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, France, India, Mexico and 23 other countries.
ContentClick is leading in United Kingdom, Canada, Russia, Turkey and 22 other countries.