ContentClick is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 69 other categories.
ContentClick is leading in Arts & Entertainment, People & Society, Sports, News & Media and 42 other categories.
ContentClick is leading in most countries, including United Kingdom, India, Ireland, Australia and 25 other countries.
Microsoft adCenter Conversion is leading in United States, Canada, France, Spain and 13 other countries.