Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, ContentClick is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Business & Industry, News & Media, Food & Drink, Cooking & Recipes and 54 other categories.

2 ContentClick is leading in Arts & Entertainment, People & Society, Sports, Soccer and 45 other categories.


1 Moat is leading in most countries, including United States, Japan, Canada, Spain and 32 other countries.

2 ContentClick is leading in United Kingdom, India, Ireland, Switzerland and 19 other countries.