Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, ContentClick is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including News & Media, People & Society, Food & Drink, Business & Industry and 73 other categories.

2 ContentClick is leading in Arts & Entertainment, Sports, Soccer, Music & Audio and 35 other categories.


1 Moat is leading in most countries, including United States, Canada, Spain, Mexico and 31 other countries.

2 ContentClick is leading in United Kingdom, Russia, India, Ireland and 14 other countries.