Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ContentClick is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Internet & Telecom and 50 other categories.

2 ContentClick is leading in People & Society, Sports, Soccer, Shopping and 48 other categories.


1 Moat is leading in most countries, including United States, Japan, Canada, Germany and 26 other countries.

2 ContentClick is leading in United Kingdom, Ireland, Taiwan, Croatia and 18 other countries.