Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ContentClick is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including News & Media, Business & Industry, Food & Drink, Cooking & Recipes and 58 other categories.

2 ContentClick is leading in Arts & Entertainment, People & Society, Sports, Soccer and 36 other categories.


1 Moat is leading in most countries, including United States, Japan, Canada, Mexico and 33 other countries.

2 ContentClick is leading in United Kingdom, Russia, Australia, Ireland and 22 other countries.