Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ContentClick is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Sports, News & Media, Arts & Entertainment, Business & Industry and 71 other categories.

2 ContentClick is leading in People & Society, Soccer, Travel, Humor and 33 other categories.


1 Moat is leading in most countries, including United States, Germany, Canada, Japan and 45 other countries.

2 ContentClick is leading in United Kingdom, Russia, India, Ireland and 14 other countries.