Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, ContentClick is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including News & Media, Business & Industry, Food & Drink, Cooking & Recipes and 49 other categories.

2 ContentClick is leading in Arts & Entertainment, People & Society, Sports, Soccer and 47 other categories.


1 Moat is leading in most countries, including United States, Canada, Japan, France and 26 other countries.

2 ContentClick is leading in United Kingdom, Australia, Germany, India and 13 other countries.