Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, ContentClick is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 ContentClick has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Sports, Soccer and 51 other categories.

2 Moat is leading in News & Media, Business & Industry, Computer & Electronics, Software and 46 other categories.


1 Moat is leading in most countries, including United States, Japan, Canada, Spain and 29 other countries.

2 ContentClick is leading in United Kingdom, Ireland, India, Thailand and 14 other countries.