Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ContentClick is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Internet & Telecom and 57 other categories.

2 ContentClick is leading in People & Society, Sports, Soccer, Music & Audio and 46 other categories.


1 Moat is leading in most countries, including United States, Germany, Japan, Canada and 48 other countries.

2 ContentClick is leading in Great Britain, India, Russia, Ireland and 16 other countries.